PinnedWilliam CooperMy Post-Covid ClassroomAlthough I’ve always tried to stimulate discussions in my upper-level business communication classes, it was never easy. It was…Dec 27, 2022Dec 27, 2022
PinnedWilliam CooperUse Your Voice to Write: Active and Passive VoicesA few years ago, in the college business writing course I teach, I was discussing the fundamentals of active and passive voice and how…Jun 27, 2022Jun 27, 2022
PinnedWilliam CooperMy Students Can’t Write: Here’s What I’m Doing About ItFive years ago, Joseph Teller raised several academic eyebrows when he questioned the effectiveness of current college composition…May 24, 2022May 24, 2022
PinnedWilliam CooperWatch Where You Look: Book ReviewClearer, Closer, Better: How Successful People See the World by Emily Balcetis (Ballantine Books, 2020, $15.70 at Amazon)Aug 22, 2021Aug 22, 2021
PinnedWilliam CooperThe Coaching Style of Management: Invoking the Inner GameIn 1950s America, it was practically a cultural imperative to think like a winner. The Reverend Norman Vincent Peale set the tone for a…Nov 18, 2021Nov 18, 2021
William CooperWillie and Paul: R.I.P.A Nonfiction Story of an Explosive Artillery Backfire in VietnamNov 13Nov 13
William CooperGood Business Writing Tells a StoryMake your business emails, letters, and reports clear, concise, and informative by thinking of them as telling a story. The best writing…Jun 26Jun 26
